Paperback It's important to have a plan. You need to be very clear about your business: In this way, you can focus your energies wisely to help achieve your version of success. Everyone who owns a business realize that they need to create a business plan.
That sounds perfect for me! The majority of the visual exercises involve going through magazines and clipping out pictures that the reader is then encouraged to paste onto a sheet of paper to create a business plan.
This takes me back to high school French class, when I had to create a poster about my favorite foods and activities.
Magazines were an insufficient source of self-expression when I was 16, and they certainly are now. On a purely aesthetically driven note, I thought the book was poorly designed. And I know, I know, that's kind of superficial of me to say, but come on, people. If you are trying to sell a book to visually-minded people about being visually-minded, it sure as hell better look pretty.
As a graphic designer, I found myself cringing when I flipped the page and saw some of the layouts in this book. I've always disliked the idea that artists struggle with numbers and big words. I am an artist who tutors physics and calculus on the side to make extra money, and I know plenty of artists who are intelligent, hardworking, and mostly organized.
Unfortunately, this author tends to go with the view that, to cater to the creative, she should use cool catch phrases and appeal to our "hip" side. A direct quote from the book: I mean, I'm all for "catchy phrases" and being hip, but I bought this book because I am thinking about starting a business.
A creative business, yes, but also a serious business. And if I want to roll into the bank looking for financing for my business, or if I want to be taken seriously, I'm going to have to use those "oh-so-boring terms" on a daily basis, especially in my business plan.
I know this review probably sounded super negative, but I do think this book could work for someone who: It just really wasn't for me, and I can't think of any craftsperson or artist in my life who would benefit from it.
It has plenty of actually useful creative exercises, but it is a book that takes itself, and its reader, seriously.The Right-Brain Business Plan is the business plan for those who think visually.
Instead of writing down a formalized plan, these individuals are encouraged to illustrate their vision in other more visual ways. The Right-Brain Business Plan - Kindle edition by Jennifer Lee, Kate Prentiss, Chris Guillebeau.
Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Right-Brain Business Plan/5(). Right Brain Insights (RBI) is a financial consultancy for family owned trade businesses willing to invest in higher performance.
Our clients are looking for improved financial performance & sustainable growth. out of 5 stars The Right-Brain Business Plan It's important to have a plan.
You need to be very clear about your business: what you stand for, what you want to accomplish, and what you bring to the benjaminpohle.coms: Jennifer Lee is the author of The Right-Brain Business Plan: A Creative, Visual Map for Success.
(This Jennifer is not the author of Frozen, this Jennifer runs Artizen Coaching.) If you run your own business, you have either avoided business plans or mastered them.
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