How to Write a Summary of an Article? Hong Kong and Disneyland As Disney tried to expand their empire further into Asia, they were not at all as successful as they had originally expected. By using the failures found in Disneyland Resort Paris they knew what not to do in order to achieve greater worth of the Disney name abroad. In Tokyo, Disney forfeited their rights and handed it over to the Japanese, which essentially made it easier for the Japanese to take an American owned and operated business and make it into their own.
Hong Kong Disneyland opened to visitors on Monday, 12 September at Disney attempted to avoid problems of cultural backlash by incorporating Chinese culture, customs, and traditions when designing and building the resort, including adherence to the rules of feng shui.
The park consists of seven themed areas: Guide maps are printed in traditional and simplified Chinese as well as English, Japanese, Thai, Malay and Indonesian. When planning the theme park in Hong Kong project executives were aware of the cultural issues that faced the Disneyland in Paris, therefore great pains were taken to integrate the theme park with Chinese culture, Feng Shui consultants were brought in to assist with the design and incense was burned to bless the buildings that were completed.
As the newest Disneyland in the world, it is a must-see because of its special attractions and the inimitable sense of Chinese culture.
Walking into it, you feel you are in a wonderland. Accompanied by Mickey Mouse and other Disney friends, you start a fantastic and magical journey.
With unique scenic spots and Disney Theme Hotels, you can go escape from the real world, and make your dreams come true. The availability of delicious Chinese and Asian food is also a lure for many visitors and Disney fans.
Entering Main Street, you will be amazed by the delicate buildings, dim gas lamp and Paddy Wagon passing by. Antique taxicabs, Railroad and the City Hall transports you back to America of the early 20th century.Hong Kong and Disneyland As Disney tried to expand their empire further into Asia, they were not at all as successful as they had originally expected.
With the success of Tokyo Disney Resort producers of Hong Kong Disney were projecting the same experiences to happen in Hong Kong. The case study, “Hong Kong Disneyland: Where is the Magic”, analyzed Disney’s strategic decision to expand their product into Hong Kong.
Disney entered into a joint venture with the Hong Kong government to build their third international theme park. Hong Kong Disneyland Essay Sample. Brand equity P.2 Brand equity Brand image P.3 CBBE Pyramid salience,Performance and imagery dimensions P CBBE Pyramid – judgement and feelings dimensions P CBBE Pyramid – resonance dimensions Brand Product Matrix P.6 7Ps P Concusion P.9 Reference List P Introduction Hong Kong Disneyland had been run 8 years from .
Hong Kong Disneyland is located on reclaimed land in Penny’s Bay, Lantau Island. It is the first theme park located inside the Hong Kong Disneyland Resort and is owned and managed by the Hong Kong International Theme Parks.
Free Essay: EXECUTIVE SUMMERY This paper will analyze Hong Kong Disneyland that was built y Disney in conjunction with the Hong Kong government. The local. Hong Kong Disneyland Resort, Disney's 5th resort and its second in Asia, opened at September 12, The resort is located in Penny's Bay, Lantau Island, Hong Kong.