Good logos feature something unique without being overdrawn.
Elements of art Design elements are the basic units of any visual design which form its structure and convey visual messages. Graveswho attempted to gestate the fundamental principles of aesthetic order in visual design,  in his book, The Art of Color and Designdefined the elements of design as line, direction, shapesizetexturevalue, and colorconcluding that "these elements are the materials from which all designs are built.
Color[ edit ] Color is the result of light reflecting back from an object to our eyes. Creating a tint or shade of color reduces the saturation. It is one of the first things that marked a progressive design approach.
Colors are harmonized to achieve a balanced, unified, and aesthetically pleasing effect for the viewer. Color contrasts Color contrasts are studied with a pair of colours, as opposed to color harmony, which studies a set of colours.
In color contrasting, two colors with perceivable differences in aspects such as luminance, or saturation, are placed side by side to create contrast.
They are often made up of two or more colors that look appealing beside one another, and that create an aesthetic feeling when used together. Over time, color design tools with the function of generating color schemes were developed to facilitate color harmonizing for designers.
In certain cultures, different colors can have different meanings.
The same color can evoke different emotions, or have various meanings to different individuals and cultures  Color strategies are used for organization and consistency in a design product  In the architectural design of a retail environment, colors affect decision making which motivates consumer's to buy particular products  Similarly stars in a constellation connected via imaginary lines are a natural example of using lines in a composition Line[ edit ] Line is an element of art defined by a point moving in space.
Lines can be vertical, horizontal, diagonal or curved. They can be any width or texture. And can be continuous, implied, or broken. On top of that, there are different types of line, aside from the ones previously mentioned. For example, you could have a line that is horizontal and zigzagged or a line that is vertical and zigzagged.
Different lines create different moods, it all depends on what mood you are using a line to create. It forces the mind to think upon its position and gives something to build upon in both imagination and space.
Some abstract points in a group can provoke human imagination to link it with familiar shapes or forms Main article: Shape and form visual arts A shape is defined as a two or more dimensional area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture.
It is created with a series of lines which serve as a boundary that shapes the square and separates it from the space around it that is not part of the square.
They give off a more natural feeling to the shape. In contrast, rectilinear shapes are composed of sharp edges and right anglesand give off a sense of order in the composition.
They look more manmade, structured, and artificial. Artists can choose to create a composition that revolves mainly around one of these styles of shape, or they can choose to combine both.Abstract. The ubiquity of frustrating, unhelpful software interfaces has motivated decades of research into “Human-Computer Interaction.” In this paper, I suggest that the long-standing focus on “interaction” may be misguided.
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- The essay below is a reflection upon Dieter Rams ten principles of good design and the article Dieter Rams on good design as a key business advantage Good design according to my understanding so far is all about human-centred design that is, designing to meet particular needs of people in the society.
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What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so An effective logo is (in no particular order): Simple Memorable Timeless Versatile Appropriate 1.
Simple A simple logo design allows for easy recognition and allows the logo to be.